For months people have been preparing literature, web sites, promotional articles on social media etc. to advocate a ‘No’ vote whenever the referendum comes.
Then on Tuesday the electoral commission threw a curve ball by stating that the planned question;
“Should the United Kingdom remain a member of the European Union?”
could be perceived as biased towards the status quo and proposed adding the words;
“or leave the European Union?”
So rather than a Yes / No vote we will now be having a Remain / Leave vote.
I think it’s a fairer approach but do feel a tad sorry for those that have be working on the notion of ‘No’, in particular the people from theknow.eu who have developed a brand based on the NO in “The know”.
Here’s my suggestion for a campaign slogan;
You can find lots of reasons why we’d be better off out of the EU in my online magazine #WhyIamOUT.